The Perfect Escape
In collaboration with British Airways, the Cayman Islands wanted to offer their UK market a tantalising glimpse of the luxury holiday experience that awaits visitors. In addition to a 60-second TV advertisement, we were tasked with creating a 30-second edit for BA in-flight plus a series of 15-second films for social media that focused on specific themes such as dining, wellness and nature.
Of the results that could be measured: the social campaign exceeded 1 million views in addition to a highly impressive 80,000+ clicks to the Cayman Islands website.
The TV phase of the campaign reported similarly impressive figures. Pre and post campaign analysis suggests that the 60’ TV advert achieved a net positive sentiment rating of +67%, a + 31% association with luxury and a + 100% booking consideration.
