Marketing & Brand Consultancy for Doyenne Skateboards

Doyenne Skateboards are a skateboarding brand entirely made by women. Doyenne Skateboards design ungendered clothes and accessories for everyone. Doyenne Skateboards support all the minorities including women, LGBT community, POC and people with disabilities, aiming to create a bigger space for them within subcultures, specialising in skateboarding. Part of the profit of everything the brand sells goes to different organisations that help women and disadvantaged youth through skateboarding, education and other types of support. doyenneskateboards.com @doyenneskateboards Project Objective: A consultation strategy that is built on Doyenne's strong social mission, and enhances brand awareness and the development of a strong B2C relationship. Strategy: • Co-Development of clear brand identity acting as a base for the brand and marketing strategy. • Conducted brief market research of trends and competitor analysis, that guided brand in further actions; • Contributed to the development of core brand event 'Beginner's Session", that became the main point for building brand community and strengthening consumer-brand relationships; • Contributed to the development of a social media content strategy that engaged existing and potential consumers;