About me
A commercially and fashion-aware Brand Designer & Strategist, who aspires to pursue a challenging career in fashion marketing and communications. Well-organized and supportive team player with a proactive attitude and eagerness to seek knowledge. A tech-savvy and ambitious individual who thrives by collaborating on innovative fashion projects - my contribution to the development of an actionable communication strategy for an inclusive fashion brand resulted in increased brand awareness and engagement. I strive for constant progression and aspire to become a change-maker, working in a fast-paced team of a fashion brand that embraces innovation and challenges the standards.
Projects
- Marketing & Brand Consultancy for Doyenne SkateboardsDoyenne Skateboards are a skateboarding brand entirely made by women. Doyenne Skateboards design ungendered clothes and accessories for everyone. Doyenne Skateboards support all the minorities including women, LGBT community, POC and people with disabilities, aiming to create a bigger space for them within subcultures, specialising in skateboarding. Part of the profit of everything the brand sells goes to different organisations that help women and disadvantaged youth through skateboarding, ed
Work history
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Marketing & PR AssistantColinton Scotland
Edinburgh, United KingdomFull Time
• In charge of designing visual marketing collateral, including company brochures and case studies that were successfully used by the sales team in acquiring new clients;
• Coordinated the production of marketing assets, including copy and visual content that increased engagement across marketing channels;
• Liaised with 3rd parties on the production and execution of visual marketing collateral;
• Supported the planning and executing of in-person company’s activation on trade shows, including the set design, visual promo collateral, and support activities;
• Acted as the first point of contact for media, responding to enquiries in a timely manner;
• Coordinated daily office administration and supported the smooth flow of information between internal and external stakeholders (partners, suppliers, press, and clients);
• Liaised with new clients and provided support for existing and new enquiries;
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Creative CoordinatorAtterley
- Edinburgh, United KingdomFull Time
• Took a responsibility for the day-to-day delivery of multi-channel digital & print campaigns both from idea creation to finalised execution;
• Closely collaborated with the CEO and Marketing Director on defining the visual strategy and direction of the company;
• Designed and executed the development of a complex and engaging digital campaign assets including email, organic, paid social, as well as site content;
• Created a complex library or visual asset templates that reflected brand guidelines and strategy;
• Liaised with the PR & Merchandising team and contributed to increasing the company’s media presence by producing visually engaging press mailers;
• Closely worked with the Head of Digital, on defining the visual direction of paid social & display ads, that acted as one of the most profitable brand channels, reaching a CTR rate of 4.06%;
- Created email banners that were banners were regularly featured in the best; performing emails in terms of the revenue & CTR rate (up to 3.4%)
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Skills
- Branding
- Branding Ideas
- Communication
- Marketing
- Market Analysis
- PR Campaigns
- Branding Identity
- Communications Strategy
- Analytic Skills
- Marketing Strategy
Education
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MSc with Distinction in International Fashion MarketingGlasgow Caledonian University
- Glasgow, United Kingdom
‘Best Student on MSc International Fashion Marketing Programme 17/18’ Award
Dissertation: ‘DO IT FOR THE ‘GRAM (BUT WITH YOUR BRAND ON MIND)’ – Exploratory study on engaging visual content utilized in brand social media communication of UK-based independent fashion multi-brand retailers on Instagram
Subjects: Digital Fashion Branding & Delivery, Consumer Behaviour, Consumer Led Fashion Marketing, Creative Fashion Brand Promotion, E-Marketing
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Erasmus Exchange - Business Communication/ Marketing ManagementAarhus University
- Aarhus, Denmark
During my studies, I did a study exchange for one semester at Aarhus University, combining modules from business communication and marketing management course. The choice of destination was influenced by the strong reputation of Danish education, along with the personal perception of Denmark as a country with international recognition in the contemporary fashion industry. This exchange not only expanded my networks on an international level, but moreover, I had an opportunity to work on projects for a local brand and thus gain a new perspective through understanding the local market and culture.
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Awards
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‘Best Student on MSc International Fashion Marketing Programme 17/18’ AwardGlasgow Caledonian University
Awarded a departmental prize for my study results and achievement.