Projects
- SelfdomSelfdom is a visual narrative that was built and inspired by the quest for authenticity that we all collectively experience. The campaign is to promote Doyenne's new biannual capsule collection, which is all about timelessness and versatility. We decided to show the functionality of the t-shirts by really focusing on styling and identity, showing simplicity through the complexity of being.
- Allegories of TouchGarments are not simply visual representatives of culture, but they carry their own material culture within. Allegories of Touch is a reflection on the interactions present in the practice of wearing. The narrative follows an intuitive and holistic process of thought to reveal a lucid insight of fashion as a system of relationships between emotions, the human body, and the planet. The research is born as an instinctive photographic enquiry, developing into a visual essay, which culminates into
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Projects credited in
- ASK, A project about ConsentThe idea for ASK was born between different international initiatives with the same vision for more consentfully-conscious communities to peacefully and comfortably exist in. This project was driven by Glasgow-born Doyenne, a women-run skateboarding brand with a focus on inclusivity and the Australian-based Consent is Rad, an international collaborative project focused on education and sharing the message about the importance of consent in the skate scenes. We also asked for support from Consen
- Marketing & Brand Consultancy for Doyenne SkateboardsDoyenne Skateboards are a skateboarding brand entirely made by women. Doyenne Skateboards design ungendered clothes and accessories for everyone. Doyenne Skateboards support all the minorities including women, LGBT community, POC and people with disabilities, aiming to create a bigger space for them within subcultures, specialising in skateboarding. Part of the profit of everything the brand sells goes to different organisations that help women and disadvantaged youth through skateboarding, ed
- Doyenne x Hart ClubDoyenne's latest capsule collection features a collaboration with London-based Hart Club, an organisation championing neurodiversity within the arts. Doyenne supported their latest project, Hart School, which is an art programme designed to be free, inclusive and accessible, an opportunity open to adults of all ages and prioritises who is typically excluded from similar opportunities due to financial barriers and lack of specialised support for disabled artists. We worked with two of Hart Sch
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Work history
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Artists Agent & ProducerHouse of Juba
Brighton, United KingdomPart Time
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Co-Founder & Creative DirectorDoyenne Skateboards
Glasgow, United KingdomFreelance
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Skills
- Project Management
- Graphic Design
- Visual Research
- Trend Forecasting
- Photography Editing
- Brand Design
- Art Direction
- Adobe Suite
- Copywriting
- Research Insight
Education
Awards
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Award of ExcellenceNagoya University of Arts
Allegories of Touch has been awarded the prize of excellence for concept and execution.c
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ComoCrea First PrizecomOn
Developed a multifunctional hat in response to a design competition as part of my Textile Design course. The hat would change shape depending on the side it would be worn. No photographs, unfortunately.