Selfdom

  • Giulia Angelucci
  • Wainam Cheung
  • Mara Bragagnolo

Selfdom is a visual narrative that was built and inspired by the quest for authenticity that we all collectively experience. The campaign is to promote Doyenne's new biannual capsule collection, which is all about timelessness and versatility. We decided to show the functionality of the t-shirts by really focusing on styling and identity, showing simplicity through the complexity of being.

Selfdom by Giulia Angelucci
Selfdom by Giulia Angelucci
Selfdom by Giulia Angelucci
Selfdom by Giulia Angelucci
Selfdom by Giulia Angelucci

Companies

  • D

    Doyenne Skateboards

    Skills

    Giulia Angelucci
    Futures Researcher & Creative Director
    Wainam Cheung
    Photographer
    Mara Bragagnolo
    Interior Designer and Art Director