Marketing campaign for Grayson Perry at the British Museum

I led on the marketing campaign for Grayson Perry's Tomb of the Unknown Craftsman at the British Museum from 6 October 2011 to 26 February 2012. The campaign included a call out for a 'stunt double teddy' to ride on the back of the Turner Prize-winning artist's motorbike, on display in the museum's iconic Great Court.