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Rebecca Smith

Graphic DesignerLondon, United Kingdom
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Rebecca Smith

Graphic DesignerLondon, United Kingdom
About me
Hello, I'm Rebecca, a mum living in London. I've been designing for a while now, but have only recently started doing my own thing — freelancing as Art Memos and working with small businesses. Previously I've worked with Museums, such as working through the whole design process of creating a new visual language for the British Museum. This experience has helped me to always look at the big picture — how things fit together and the importance of underlying design structures & systems that work to make the unique thing about your brand shine.
Projects
  • A new visual language for the British MuseumFrom 2010—2015 I was part of the core team designing a new visual language for the British Museum.
  • This Girl is Mighty - a new brandFor feminist homeware brand "Home Truths", I designed the identity, advised on  branding & photography and produced graphics for the product ranges—developing a consistent minimal style with empowering & mindful messages.
  • Digital Mums–finding the essenceWhile working through designs for various collatoral, I began to simplify & find connections to unify the Digital Mums brand—such as using full page photos (& quotes) that appealed to the emotions, using more & more of just one colour (with black & white). This led to developing a consistent visual language—through applying this clean layout with an underlying grid-system, consistent typography & icon styles.
Projects credited in
  • Marketing campaign for Grayson Perry at the British MuseumI led on the marketing campaign for Grayson Perry's Tomb of the Unknown Craftsman at the British Museum from 6 October 2011 to 26 February 2012. The campaign included a call out for a 'stunt double teddy' to ride on the back of the Turner Prize-winning artist's motorbike, on display in the museum's iconic Great Court.
Work history
    A
    A
    Graphic DesignerArt Memos
    London, United KingdomFreelance
    T
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    Web DesignerThe British Museum
     - London, United KingdomFull Time
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Skills
  • Design
  • Branding Design
  • Creative Direction
  • Graphic Design