Hello, I'm Rebecca, a mum living in London. I've been designing for a while now, but have only recently started doing my own thing — freelancing as Art Memos and working with small businesses. Previously I've worked with Museums, such as working through the whole design process of creating a new visual language for the British Museum. This experience has helped me to always look at the big picture — how things fit together and the importance of underlying design structures & systems that work to make the unique thing about your brand shine.
- Digital Mums–finding the essenceWhile working through designs for various collatoral, I began to simplify & find connections to unify the Digital Mums brand—such as using full page photos (& quotes) that appealed to the emotions, using more & more of just one colour (with black & white). This led to developing a consistent visual language—through applying this clean layout with an underlying grid-system, consistent typography & icon styles.
Projects credited in
- Marketing campaign for Grayson Perry at the British MuseumI led on the marketing campaign for Grayson Perry's Tomb of the Unknown Craftsman at the British Museum from 6 October 2011 to 26 February 2012. The campaign included a call out for a 'stunt double teddy' to ride on the back of the Turner Prize-winning artist's motorbike, on display in the museum's iconic Great Court.