Digital Mums–finding the essence

  • Rebecca Smith
  • Nikki Cochrane

While working through designs for various collatoral, I began to simplify & find connections to unify the Digital Mums brand—such as using full page photos (& quotes) that appealed to the emotions, using more & more of just one colour (with black & white). This led to developing a consistent visual language—through applying this clean layout with an underlying grid-system, consistent typography & icon styles.

Typeface
Photography Styles
Icon design & styles
Brochure design
Instagram feed design

Instagram animated graphics