Mavericks

Kids today will grow up in a world where obesity has tripled in less than half a century. Luckily, 100% natural snack brand Mavericks are on a mission to change that. Designed to speak directly to kids, our branding is big, bold and as junk free as Mavericks snacks. A dramatic lightning bolt. An illustration style with all the kaboom! of a comic book. Subscription boxes that double as toys and game. Every element fuels youngsters’ imaginations and inspires healthier choices. By incorporating play into snacking occasions, Mavericks’ fuels its mission to inspire healthier choices.

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Creative Business
Copywriter
Senior Brand Strategist