Projects credited in
- MavericksKids today will grow up in a world where obesity has tripled in less than half a century. Luckily, 100% natural snack brand Mavericks are on a mission to change that. Designed to speak directly to kids, our branding is big, bold and as junk free as Mavericks snacks. A dramatic lightning bolt. An illustration style with all the kaboom! of a comic book. Subscription boxes that double as toys and game. Every element fuels youngsters’ imaginations and inspires healthier choices. By incorporating1
- WKDOn the eve of WKD’s 20th anniversary, research revealed that consumer interests and demands had changed significantly since the brand launched. In order to shed their maverick image and cater to their target market of 18-24 year olds, WKD needed to change with the times. No tidy-up or re-launch here; across the brand’s design and visual identity a reinvention was in order. Our solution was the exclamation mark: transforming the existing logo into a representation of the brand’s sense of fun and3
- The Diana AwardDedicated to the idea that young people can change the world, The Diana Award carries on the charitable legacy of Princess Diana. But the organization needed help communicating their vision to a new generation of change makers. Our task was to create a truly flexible system, capable of redefining the brand for a new era, inside and out. We focused on Diana herself, refashioning the profile of one of the world’s most glamorous and photographed women and evolving the visual language and brand mes3
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Work history
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Senior StrategistSelf Employed
Bristol, United KingdomFreelance
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s
Senior Creative Strategistsunhouse creative
- Bath, United KingdomFull Time
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Skills
- Brand Creation
- Brand Activation
- Brand Architectue
- Branding Positioning
- Visual Identity
- Comms Strategy
- Consumer Behaviour
- Trend Analysis
- Brand Naming
- Creative Stragegy
Education
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B
Masters Degree in Design & Branding StrategyBrunel University London
- London, United Kingdom
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Bachelor of Science MarketingAcademia de Studii Economice Bucuresti
- Bucharest, Romania
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Awards
Hippeas - BronzeClio Awards
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Hippeas - GoldEurobest Awards