The Diana Award

Dedicated to the idea that young people can change the world, The Diana Award carries on the charitable legacy of Princess Diana. But the organization needed help communicating their vision to a new generation of change makers. Our task was to create a truly flexible system, capable of redefining the brand for a new era, inside and out. We focused on Diana herself, refashioning the profile of one of the world’s most glamorous and photographed women and evolving the visual language and brand messaging to cast a fresh light on the organization. The result was a brand re-energised: ready for the now and primed to inspire the future. The redesign was launched with Princes William and Harry at the Legacy Award ceremony on the 20th anniversary of Diana’s passing. The impact was immediate and fundraising efforts have improved significantly, helping to ensure that the charity can continue its work for years to come.

Project Tags


  • Jones Knowles Ritchie logo

    Jones Knowles Ritchie

    • Design
  • The Diana Award logo

    The Diana Award

    • Charity