I am a multidisciplinar creative designer focused on brand storytelling.
I create memorable experiences and build brand stories across multiple touchpoints: secondary packaging, windows displays and immersive branded environment.
For the past 7 years I have enjoyed a varied background in the design industry from packaging design to brand environment. I have worked for luxury brands as well as FMCG brands, in-house in Paris and within design agencies in London.
Projects credited in
- The Diana AwardDedicated to the idea that young people can change the world, The Diana Award carries on the charitable legacy of Princess Diana. But the organization needed help communicating their vision to a new generation of change makers. Our task was to create a truly flexible system, capable of redefining the brand for a new era, inside and out. We focused on Diana herself, refashioning the profile of one of the world’s most glamorous and photographed women and evolving the visual language and brand mes3
- Butterfly TwistsButterfly Twists is a fashion brand that sells pumps, wellies and ballet shoes that fit perfectly into the lives of young urban women. Our key thought – ‘Never stick, Twist’ – captured the role of the brand in empowering women to get ahead of the curve. Our take on the brand’s butterfly logo became a living, breathing entity that grew, tessellated and multiplied as it spread its wings. Not just a framework for brand consistency and recognition, it could also be a platform for visual twists, la8
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Skills
- 3D Design
- Retail Design
- Creative Approach
- Luxury
- Brand Storytelling
- Concept
Education