McDonald's "Popov, the clown"
When McDonald’s Germany changed agencies after 43 years, this first work recaptured the feeling the brand has always evoked: staying young whatever your age. The commercial, starring the world’s most famous clown Oleg Popov, added a new dimension to the brand promise “I’m lovin’ it” and set the stage for a new brand identity.
- The campaign won Cannes Lions Silver in 2015.
“A spot that’s a marked change of pace from Mickey D campaigns we’re accustomed to here in the States.” Adweek
Project Tags
Companies
McDonald's
- Non Creative Industries
