McDonald's "Popov, the clown"

  • Karl Wolfgang Epple
  • Hack Market
  • Nathaniel Robertson
  • Chloe Herbert
  • Joe Srikakhao
  • sanju sunar
  • Ambre Moueza

When McDonald’s Germany changed agencies after 43 years, this first work recaptured the feeling the brand has always evoked: staying young whatever your age. The commercial, starring the world’s most famous clown Oleg Popov, added a new dimension to the brand promise “I’m lovin’ it” and set the stage for a new brand identity.

  • The campaign won Cannes Lions Silver in 2015.
“A spot that’s a marked change of pace from Mickey D campaigns we’re accustomed to here in the States.” Adweek

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  • McDonald's logo

    McDonald's

    • Non Creative Industries
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