McDonald's "You've earned it"

  • Karl Wolfgang Epple

After a long exhausting day or after a long exhausting night almost nothing feels as liberating and satisfying as a visit at McDonald's. There are days and nights after which you deserve your favorite treat from McDonald's. And we show exactly these hours. In the form of digital calendar entries that look just like McDonald's products, which you earned during that time.

  • The campaign won Cannes Lions Bronze in 2017.

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  • McDonald's logo

    McDonald's

    • Non Creative Industries
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    thjnk

    Skills