Mini Boden inspired by The Wind in the Willows

For autumn 2017, Mini Boden partnered with the E. H. Shepard estate to create a bespoke collection of The Wind in the Willows-inspired clothes. I was the lead designer for all marketing material relating to this, and signed off all creative for the duration of the campaign. The campaign was shown across all channels, and as such I designed the following: - The logo lock up for the partnership - Two animated, parallax website landing pages, one for each month of the drop - Marketing emails - Two catalogues, one for each month of the drop - Assets for our press day event - Adverts to feature in external magazines As part of the campaign, Mini Boden also linked up with The Wind in the Willows theatre production, where our customers could enter a competition to win tickets to the show. We commissioned an external company to create an interactive pop up installation at the theatre, and I oversaw and signed off all creative relating to this.