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MINI WRC Launch

Project director for a high profile press conference as MINI made its comeback to the world rally championships.
A sensational day at the MINI plant in Oxford for 200 international journalists and 350 MINI fans and VIP guests. Stunt driving, sixties nostalgia, catering by Jamie Oliver and performances by the best of British talent got the party started to celebrate the return of this living legend to the world of rallying.
This award winning event generated £3 million of media coverage.

Credits

Jenny Hazelhurst

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  • Avant Garde

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