MINI WRC Launch

Event producer and project manager for a high profile press conference as MINI made its comeback to the world rally championships.

The event took place at the MINI plant in Oxford and involved an international press conference, live 'stunt' reveal of the rally car, 'taxi' rides for guests on a temporary outdoor race course and a party catered by Jamie Oliver with a live set from The Rifles.

Avantgarde, the agency I produced this event for were awarded Bronze in the 2011 Field Marketing and Brand Experience Awards for Consumer Appeal.
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