I am an events and experiential specialist with sixteen years industry experience in both the corporate and commercial world, offering a multi layered approach to live communication. I’ve worked internationally with brands such as BMW, Coca-Cola, CNBC, Orange, MINI, MTV, Pernod Ricard, Vodafone, Walt Disney and The Virgin Group, as well as charitable organisations and large-scale music, arts and cultural events organisers. With experience of managing budgets from £10k to £1 million +, I have conceived and delivered a wide range of projects from brand activations, press and media launches, PR stunts, award ceremonies, music events, outdoor events, conferences and road-shows. Since 2010, I’ve been based in London freelancing as a senior producer/project director for a number of agencies including Avantgarde, Ear to the Ground, Fresh, FRUKT, Innovision, Imagination, Massive Events, Rapport and WRG. In 2013 I co-founded JAR London, curating and producing bespoke event programs and brand experiences for clients such as Wines of Argentina, Wines of Chile, Save the Children and The Dots. In 2016, I started an independent venture, continuing to work with the JAR London portfolio of clients, as well as developing some new ones. A naturally gregarious and ambitious character, I possess strong leadership skills, coupled with an entrepreneurial spirit. When I’m not working, my favourite things in life are music, travel, yoga, film, snowboarding, surfing, food & wine and fabulous company.
I've been based in London since 2010, freelancing for a number of agencies, as well as working directly with numerous brands through both JAR London and more recently my own company.
Co- founder and director of award winning, creative events company, specialising in immersive events and brand experiences for clients in the culture and entertainment space.
J&A Productions is the team behind NZ's biggest and best music, charity, arts and cultural productions, such as NZ Music Awards and Raukatauri Music Therapy Fundraiser. Being part of a very small team, my role was extremely varied and involved writing and pitching creative concepts, identifying and securing sponsors, live event production, event management, artist liaison and researching and developing new business leads.
I created a broad mix of communication solutions across a range of consumer markets for clients such as Vodafone, Walt Disney, Unilever and Pernod Ricard.
I worked closely with a variety of blue chip clients such as The Virgin Group and Orange to conceive and deliver message driven events from product launches to award ceremonies.