I am an events and experiential specialist with strong creative production and project direction skills, offering a multi-layered approach to live communication.
I’ve worked internationally with big brands such as BMW, Coca-Cola, CNBC, Diageo, MINI, MTV, Vodafone, Walt Disney and The Virgin Group, as well as charitable organisations and large-scale music, arts and cultural events organisers.
With experience of managing budgets from £10k to £1 million plus, I have conceived and delivered a wide range of projects from brand activations, press and media launches, PR stunts, award ceremonies, music events, outdoor events, conferences and road-shows.
A naturally gregarious and ambitious character, I possess strong leadership skills, coupled with an entrepreneurial spirit.
I'm always interested to hear from organisations and individuals about possible creative collaborations.
Projects
- The Container - Pop Up Argentine Wine BarThe brief was to create a mobile wine bar that could 'pop up'at outdoor events and festivals. We crafted the Container Bar from a shipping container, using steel and wood, painted in the vibrant colours of La Boca. Then we filled it with original antiques and works from top Argentine artists. Since its debut in 2015, my company, TOMO Events has managed all its activations. The Container has appeared at numerous UK food, wine and music festivals: Latitude, Kendal Calling, Jamie Oliver’s Big Fe
- The Dots Re LaunchIn 2016, creative networking platform, The Dots, launched its new and improved site to its top 100 companies, which included the likes of Google, Facebook, Tate and M&C Saatchi. The event was held at The Dots HQ, Protein studios, and involved a data visualisation experience, award winning street food and customised cocktails. I produced and managed the event in partnership with founder, Pip Jamieson and her team.
- MINI WRC LaunchProject director for a high profile press conference as MINI made its comeback to the world rally championships. A sensational day at the MINI plant in Oxford for 200 international journalists and 350 MINI fans and VIP guests. Stunt driving, sixties nostalgia, catering by Jamie Oliver and performances by the best of British talent got the party started to celebrate the return of this living legend to the world of rallying. This award winning event generated £3 million of media coverage.
- Vodafone NZ Music AwardsI was an integral part of the J&A production team responsible for the unprecedented move to Auckland's Vector Arena (2008). The event was televised and attended by 5000 Kiwi music fans, media and artists. I produced the official after party, drove sponsorship sales and managed all event partners, artists and guest presenters.
- Burn Studios, Ibiza DJ Residency ProgramProject director for an international DJ residency program, sponsored by burn energy drink. My role entailed overseeing all event production, management and logistics for a two tiered campaign in Ibiza, attended by a group of young, international DJ finalists: Part 1: International Music Summit sponsorship activation, May 2012 Part 2: DJ Bootcamp hosted by electronic music talent - David Guetta, Sasha, 2ManyDJs and Richie Hawtin - July 2012 The activity was filmed by Vice and aired on line as
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Projects credited in
- Cambalache: One Night in ArgentinaCambalache: One Night in Argentina took consumers literally on a journey to experience the whole of Argentina in a night. It was a cutting edge, multi-sensory wine tasting event that showcased the culture (both traditional and modern), the food and the wine of this phenomenal country.
Work history
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Event Producer/DirectorTOMO Events
London, United KingdomFreelance
For the last decade, I’ve been based in and around London freelancing as a senior producer/project director for a number of event agencies, as well as curating and producing bespoke event programs and brand experiences for some of my own clients, including Wines of Argentina, Save the Children, Urban and Civic and The Dots.
Events DirectorJAR London
- London, United KingdomFull Time
Co- founder and director of award winning, creative events company, specialising in immersive events and brand experiences for clients in the culture and entertainment space.
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Skills
- Award Ceremony
- Conference
- Creative Event
- Experiential
- Fashion Show
- Fundraising Event
- Live Event
- Music Event
- Outdoor Event
- Party Planning
- Press Conference
- Product Launch
- Promotional Event
- Roadshow
- Sporting Event
- Account Director
- Presenting
- Account Management
- Budgeting
- Client Services
- Management
- Marketing
- Pitching
- Project Management
- Strategic Planning
- Relationship Management
- Excel
- Powerpoint
Education
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BA(Hons) Drama and English LitLiverpool Hope University
- Liverpool, United Kingdom