The most personal and exciting of all the platforms, 16 million smartphone users now consume Telegraph content on their mobiles every month. The Telegraph’s iPad edition holds its readers’ attention for a massive 38 minutes every day. It is the perfect platform for advertisers, offering 98% ABC1 readership and average ad dwell times of 10 seconds — 42% longer than the industry standard.
The Telegraph app
Aimed at people aged 25-44, The Telegraph app has been designed to welcome new readers to the world of high-quality digital journalism. To help us achieve this ambitious readership strategy, our content is free to read; the content is created by a dedicated creative team, and the app will be updated throughout the day and offers customisable menus, social sharing and notifications.
The Telegraph Daily UK Edition
A daily tablet edition of Britain’s best-selling quality newspaper, delivering unrivalled coverage across news, business, politics, sport and lifestyle. Compiled by our award-winning journalists, the tablet app includes the full breadth of content you would expect from the printed newspaper, including weekend supplements from travel, property and gardening, plus Telegraph Magazine and Stella. Enriched photo galleries and videos, as well as an interactive puzzles section, the app gives a smooth reading experience.
Gojimo
Gojimo was created by a student, for students. The brain child of George Burgess, Gojimo was born in 2009, when George became frustrated with the lack of quality educational apps. With help from his teachers, he started Gojimo which quickly became a success amongst his fellow students.
Gojimo is now the UK’s most popular revision app – used by 48% of GCSE and A Level students. It is available on iOS, Android and desktop.
In April this year, Gojimo was acquired by The Telegraph. Christopher Keller, head of group business development at TMG, said at the time: “This acquisition is another milestone in our strategy to engage new audiences and to empower more people to progress in life through the content we produce.”
Companies
The Telegraph
- Publishing