Meet Ifeyinwa Frederick, a creative spirit who sees business as one of her creative outlets. With a desire to see her culture celebrated on the world stage, she turned down a graduate scheme offer to become the co-founder of Chuku's- the world's first Nigerian tapas restaurant.
With a background in marketing and PR, she has built Chuku’s 9,000 strong brand community and she led the company’s recent crowdfunding campaign to raise £30k in 30 days.
Her campaign leadership saw them achieve 120% of their target, raising in total over £36,000 from nearly 600 supporters. She has also secured the award-winning restaurant coverage in over 20 national and international media outlets, including Time Out, London Live and Bella Naija. Starting Chuku’s without any hospitality experience, she is fast gaining a reputation as an industry pioneer, featured in Forbes’ list of 100 Women Founders in Europe, recognised as one of the 15 Most Exciting Food and Drink Entrepreneurs in the UK by the Great British Entrepreneur Awards and a finalist in the 2017 Black British Business Awards and 2018 Great British Entrepreneur Awards.
Alongside Chuku’s, in 2016 she took up writing for pleasure and discovered an unknown talent. She is now a critically acclaimed writer, and her debut play The Hoes was staged at Hampstead Theatre in 2018.
When not working or writing she’ll be indulging in her first love – dance – and can be found in a dance studio, getting her endorphins from a heels dance class. Excited to hear Ifeyinwa share her experience on crowdfunding!