Projects
- Sonder & Tell + Jigsaw create Comfort Zones the bookThe iconic fashion brand Jigsaw is in the business of selling clothes, not books. But we believed that an essay anthology could appeal to the Jigsaw customer’s wider cultural interests, align the brand with their target audience and raise money for a relevant cause. We worked closely with their marketing team and EIC Ana Santi along with design studio Duzi to create Comfort Zones the book, a collection of essays, letters and stories by 28 influential women writers. We challenged writers to go o
Projects credited in
- International Women’s Day 2022, meet 100 rising stars inspiring changeWe still have a way to go when it comes to improving gender diversity and equality in the creative, tech and digital industries – which is why it is so important for us, as a platform, to use our force for good. We’re thrilled to be releasing our annual list celebrating and shining a spotlight on 100+ rising stars – as nominated by The Dots community – who are transforming the industry of today and inspiring the generation of tomorrow. The list beams with brilliant, talented people and their d116
- The Word, a weekly newsletter by Sonder & TellShortly after joining Sonder & Tell, I launched our newsletter The Word, which has become a widely respected weekly mailer focussing on book reviews, brands we love, writing prompts, interviews we've done with content creators and brand marketers, and a storylist of articles, books, podcasts and content we consume over the week. We've been featured in Lecture In Progress (a subsidiary project from It's Nice That) and have accrued over 1000 subscribers in a few short months.
- 'How Do You Like Your Copy In The Morning?'An event series (and proud pun) run by Sonder & Tell which acts as part creative breakfast and part talk/Q&A with leading content creators, copywriters and brand storytellers. Hosted at your new favourite glasses brand Bailey Nelson, we had freelance Copywriter Vikki Ross (Sky TV, ITV, The Body Shop, Virgin), and next we'll have Monzo's writer Harry Ashbridge and Creative Strategist at eatbigfish, Benjamin Cooper to complete the series.
- Republic Summer Business SchoolDuring August and September, Republic is running a series of workshops for anyone who's launching – or thinking of launching – their own business. You could be a freelancer looking to expand your revenue streams, an entrepreneur with a idea that needs to be nurtured, or business owner who wants to grow. You can either come to the whole series, or drop in for the workshop that's most useful to you. Our no-nonsense, jargon-free advice workshops are interactive, intimate and informal, so you'll
- Applications closed - Content, Copywriting & Social Media Freelancer Speed Pitching event at Ace Hotel.Applications for this event have closed. Find more events here. Are you a freelancer and in the world of content, copywriting or social media? We're looking for 25 passionate, diverse and talented folk to join our Freelancer Speed Pitching event at Ace Hotel, London! During the event, you'll pitch yourself and show your portfolio to approx 12 reps from an array of brands. You'll have eight minutes with each rep in a speed-dating style setup. Expect to pitch to reps from the likes of Nike, Daze29
- Money Talks Part 3: Crowdfunding 101 to kickstart your business"Money Talks" is a three-part series including interviews, workshops, and panels brought to you by For Working Ladies. The events will take place over three nights from May - June with the aim of creating a space to demystify the world of personal and business finance. In part three, we'll be chatting all things crowdfunding to kickstart/grow your business. If you’re a female entrepreneur, crowdfunding can be one of the best ways to raise the finance you need to grow your business. In 2016, one5
Work history
Brand DirectorSonder & Tell
London, United KingdomFull Time
At Sonder & Tell we combine smart strategy with innovative storytelling to create communications that cut through the noise. We will work alongside you to create a unique personality for your brand and a way of expressing your story which resonates with your target audience. Are you approachable? Or somewhat exclusive? Do you crack jokes? What gets you angry?
Then it’s about drawing out an organic narrative to be communicated across all touchpoints – from website copy and product descriptions to cross-platform campaigns. Newsflash: you might not even need a blog. Content is not about ticking boxes, but about telling meaningful stories where it counts. When it’s right we can turn brands into publishers, calling on the support from our community of creators and expert writers to produce good stories that spark good conversation.
Content DirectorSUITCASE Creative Studio
- London, United KingdomFull Time
I helped to transition SUITCASE Magazine from a multi-media platform into a media agency for the travel sector. As Content Director I worked on:
– Brand and Tone of Voice consultancy
– Digital content strategy and production
– Print content strategy and production
– Social Media Strategy and management (with social media team)
– Project Management (working with freelance writers, editors, designers)
– Client Services (main point of contact)
+ Show more
Skills
- Brand Stories
- Brand Storytelling
- Brand Positioning
- Content Creatiion
- Social Strategy
- Content Strategy
- Copywriting
- Brand Tone