At Sonder & Tell we combine smart strategy with innovative storytelling to create communications that cut through the noise. We will work alongside you to create a unique personality for your brand and a way of expressing your story which resonates with your target audience. Are you approachable? Or somewhat exclusive? Do you crack jokes? What gets you angry? Then it’s about drawing out an organic narrative to be communicated across all touchpoints – from website copy and product descriptions to cross-platform campaigns. Newsflash: you might not even need a blog. Content is not about ticking boxes, but about telling meaningful stories where it counts. When it’s right we can turn brands into publishers, calling on the support from our community of creators and expert writers to produce good stories that spark good conversation.
I helped to transition SUITCASE Magazine from a multi-media platform into a media agency for the travel sector. As Content Director I worked on: – Brand and Tone of Voice consultancy – Digital content strategy and production – Print content strategy and production – Social Media Strategy and management (with social media team) – Project Management (working with freelance writers, editors, designers) – Client Services (main point of contact)
I transitioned from my role as Managing Editor to Brand Director of SUITCASE Magazine working with both the editorial and commercial teams on: – Advertising and brand partnerships – Content Strategy – Social Media – Influencer engagement and marketing – Experiential Events – Brand Identity and Values