Sonder & Tell + Jigsaw create Comfort Zones the book

The iconic fashion brand Jigsaw is in the business of selling clothes, not books. But we believed that an essay anthology could appeal to the Jigsaw customer’s wider cultural interests, align the brand with their target audience and raise money for a relevant cause. We worked closely with their marketing team and EIC Ana Santi along with design studio Duzi to create Comfort Zones the book, a collection of essays, letters and stories by 28 influential women writers. We challenged writers to go out of their comfort zone and produce something brave, vulnerable and new. The book launched to great success at the Jigsaw flagship store in Piccadilly and all proceeds will go to Women for Women International, a charity which runs employability programmes for women affected by conflict. Authors: ALICE AZANIA JARVIS Journalist and founder of The Sunday Salon podcast and events series. ANA SANTI Journalist, writer and editor-in-chief of Jigsaw ANNA JONES Award-winning author of The Modern Cook’s Year and columnist at the Guardian ARIANE SHERINE Writer, comedian, journalist and author of Talk Yourself Better BRITA FERNANDEZ SCHMIDT Executive director of Women for Women International - UK CHARLIE BRINKHURST-CUFF Journalist; deputy editor of gal-dem; author of Mother Country DAISY BUCHANAN Journalist, author of How to Be a Grown Up and Sisterhood (March 2019) EMMA GANNON Journalist; author of The Multi-Hyphen Method; host of Ctrl Alt Delete podcast ELIZABETH DAY Novelist; journalist; host of How to Fail with Elizabeth Day podcast FARRAH STORR Editor-in-chief of Cosmopolitan UK, author of The Discomfort Zone FUNMI FETTO Contributing beauty editor Vogue; author of Palette GILLIAN ORR Content director at Refinery29 UK IRENOSEN OKOJIE Author of award-winning Butterfly Fish and Speak Gigantular LINDSEY HILSUM International editor for Channel 4 News; author of In Extremis MINA HOLLAND Editor of Guardian Feast; author of The Edible Atlas and Mamma NATASHA LUNN Features editor at RED Magazine; founder of Conversations on Love newsletter NELLIE EDEN Co-founder of Babyface agency; deputy editor at Dazed Beauty OLIVIA SUDJIC Author of Sympathy and Exposure PANDORA SYKES Journalist; co-host of currents affairs and pop culture podcast The High Low PHOEBE LOVATT Journalist; founder of The WW Club; author of The Working Women’s Handbook POORNA BELL Award-winning journalist; author of Chase the Rainbow and In Search of Silence SOPHIE MACKINTOSH Author of Man Booker longlisted The Water Cure and Blue Ticket SOPHIE WILKINSON Journalist; writer; editorial consultant; scriptwriter TAHMINA BEGUM Journalist, editor of XXY Magazine VICKY SPRATT Editor-at-large at Grazia; campaigner for fair rents YOMI ADEGOKE Multi-award winning journalist; co-author of bestseller Slay in Your Lane ZING TSJENG Editor of Broadly UK (Vice Media); author of Forgotten Women book series Design by Duzi Studio Printed by CPI Press by Jigsaw and Naomi Bacon


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    • Fashion and Textiles
  • W

    Women For Women International

    • Sonder & Tell logo

      Sonder & Tell

      • Marketing & PR