Motors.co.uk - Just A Lump Of Metal
The advertising for second hand car search is about as shouty as they come.
So you either try and shout louder, or draw people in and start a conversation.
With our Motors.co.uk campaign, ‘Just A Lump Of Metal’ we opted for the latter. It’s our love letter to cars made for people who don’t care much for them. Because, whether we realise it or not, cars play a huge role in our lives and are the space where lots of important memories are made.