Born in India, raised in England.
My Dad wanted me to take over the family cornershop.
My Mum wanted to arrange marry me at the age of 16.
I had other ideas, and it’s still ideas that drive everything I do today.
My love is for Art Direction, but it’s no dirty secret that I flirt with words too.
It all began at Dare, learning from the legends that are Flo Heiss, Brian Cooper, Danny Brooke Taylor, and Sean Thompson.
After 6.5 years working across the client board, winning awards and pitches, it was time to move.
It wasn’t rocket science.
It was Brutal Simplicity of Thought – M&C Saatchi.
I’ve had the pleasure of creating award winning work with Elspeth Lynn, Mark Goodwin, Grant Parker.
I’ve experienced the best of both small and big agencies, working on local and global brands:
Royal Mail. Transport for London. Barclays. Barclaycard. NatWest. Visit Britain. Vision Express. Kingfisher. Peroni. Vodafone. Post Office. The FA.
More importantly, I’ve helped make the world a better place with:
Greenpeace. Shelter. Time to change. Surfers Against Sewage.
Away from work I freelance as wedding photographer, filmmaker and artist.
Currently @ Brave
Projects credited in
- Motors.co.uk - Just A Lump Of MetalThe advertising for second hand car search is about as shouty as they come. So you either try and shout louder, or draw people in and start a conversation. With our Motors.co.uk campaign, ‘Just A Lump Of Metal’ we opted for the latter. It’s our love letter to cars made for people who don’t care much for them. Because, whether we realise it or not, cars play a huge role in our lives and are the space where lots of important memories are made.1
- Xylem / manchester City FC - Be A Water HeroWater. It’s a pretty big deal. And if we don’t drastically cut our usage by 2045, the UK Environmental Agency predicts we could face severe drought. This film for Xylem and Manchester City sees different bits of football memorabilia come to life and ask the people of Britain to think again about their water usage and in turn, pledge to be Water Heroes.
- World of Tanks - No Other Win ComparesFor Brave’s follow up to last year’s global spot for World of Tanks we dialled up the crazy, and wrangled some dolphins. World of Tanks has over 160 million active players, making one of the biggest MMO (Massive Multiplayer Online) games on the planet. It’s also tough. Really tough. That means when you do finally master it, it’s oh so satisfying. That’s where our campaign, ‘No other win compares’ comes in. Once you’ve had the hit of a World of Tanks win, nothing else cuts the mustard. Not even
- Orluna - Origin NaturalOrluna are experts at creating beautifully lit spaces. And this year, they’ve innovated and finessed an entirely new form of interior LED lighting, inspired by nature itself. That’s because when it comes to light, nature can conjure up remarkable things. Like the particular time of day when, if everything is just so, the world is bathed in the softest, purest and most beautiful light there is. So to bring this thought to life, we brought the outdoors indoors and created an interior world that’s
- World of Tanks - Art of WinningWorld Of Tanks is one of the biggest MMO (Massive Multiplayer Online) games in the world, with over 160 million active players. It has a passionate fanbase, because it’s a rewardingly complex game that’s satisfying to master. It’s difficulty is also its biggest communications hurdle. How do you quickly and clearly convey that World of Tanks is a strategic, historically accurate tank battling game that tests your knowledge, leadership and planning skills, that’s also a fun and exciting shooter? I
- Love Honey - Light relief in lockdownBrave have won a whopping £250,000 worth of outdoor media for our cheekiest client, Lovehoney – the UK’s largest sex toy retailer. The prize was awarded for the Ocean Outdoor Crucial Creative competition. The competition called for brands to raise a smile during the easing of lockdown. This year has seen countless studies finding a rise in stress levels. When we venture out, it feels like we’re trapped in a nightmarish science fiction movie, with ‘social distancing’, ‘masks’, and ‘lockdown’ beco
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Work history
Associate Creative DirectorBrave London
London, United KingdomFull Time
Senior Creative / Art DirectorBrave London
- London, United KingdomFull Time
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