Orluna - Origin Natural

  • Oli Geal
  • Paul Pearson
  • Dipesh Mistry

Orluna are experts at creating beautifully lit spaces. And this year, they’ve innovated and finessed an entirely new form of interior LED lighting, inspired by nature itself. That’s because when it comes to light, nature can conjure up remarkable things. Like the particular time of day when, if everything is just so, the world is bathed in the softest, purest and most beautiful light there is. So to bring this thought to life, we brought the outdoors indoors and created an interior world that’s beautifully lit, just as nature intended. Along with the launch film, we created a series of supporting print and digital executions, as well as the creating the packaging for the new Origin Natural LED range.