MR PORTER x BEAMS - Exhibition Design

"The Japanese fashion company BEAMS has been introducing fashion products selected from the world to Japanese consumers for 40 years. This time, BEAMS in collaboration with MR PORTER, a global leading menswear style and e-commerce destination in London, held a joint show “MR PORTER x BEAMS”, as a part of the “BEAMS JAPAN” project aiming to introduce Japanese products to the world. Working alongside Creative Director, Ben Palmer, we oversaw the design of the exhibition held during LCM and collaborated with Schemata (Jo Nagasaka) to create a strong impression to promote this endeavor as well as effectively displaying products. We took inspiration from traditional clothes drying poles, originally used to sundry laundry at home, and transformed them into new display fixtures. Arrays of clothes drying poles provoke an image of a good old neighbourhood of common people in Japan. Height and length of the pipes are adjusted to create a “forest of clothes drying poles”. And there we installed fluorescent lamps, which are likewise commonly used items in everyday lives in Asia.