Music Minds Matter

  • Becci Scotcher
  • Indy Vidyalankara
  • Z K
Music Minds Matter is Help Musicians UK's commitment to launch a dedicated 24/7 support line and service for the UK music industry. I led the Communications and Partnerships on the inception and delivery of the campaign and launch of the service. Using an integrated campaign including partnerships, internal and external briefings, videos, microsite, social media campaign, print advertising, email marketing, PR, and events. The campaign garnered a news reach of over 8m, near 6K views on the Music Minds Matter Website and a reach of over 1.6m for the #MusicMindsMatter hashtag in a 3-month period.