The Brief:
With Volkswagen Fixed Price Servicing your bill won’t go up. You’ll get no ‘Nasty Surprises’. They wanted some fun content to bring this otherwise dry piece of information to life.
The Solution:
I wanted to add a little bit of the classic Volkswagen warmth to this fairly functional narrative. So I came up with the concept of a pastiche of a horror film, building up to (hopefully) a laugh.
Following this I wrote the scripts and followed the film through production.
It has been used on the Volkswagen UK social channels as well as in showrooms across the country.
Project Tags
Companies
Tribal Worldwide London
- Marketing & PR