National Theatre at Home – tone of voice and messaging
We developed the tone of voice and messaging for National Theatre At Home: a new streaming service that brings unmissable theatre to anyone, anywhere.
Working closely with the NT team, we built a set of key messages, and developed a variation on the NT's voice that was a little more down-to-earth, even a bit cheeky at times, to help burst the elitist bubble that tends to grow around “theatre”.
National Theatre At Home launched in December 2020, and it’s amazing. Subscribe now!