National Theatre at Home – tone of voice and messaging

  • Mike Reed
  • Samuel Pollen
  • George Bushaway

We developed the tone of voice and messaging for National Theatre At Home: a new streaming service that brings unmissable theatre to anyone, anywhere. Working closely with the NT team, we built a set of key messages, and developed a variation on the NT's voice that was a little more down-to-earth, even a bit cheeky at times, to help burst the elitist bubble that tends to grow around “theatre”. National Theatre At Home launched in December 2020, and it’s amazing. Subscribe now!

Project Tags


  • National Theatre logo

    National Theatre

    • Performing Arts
  • Reed Words logo

    Reed Words

    • Advertising