National Theatre at Home – tone of voice and messaging

  • Mike Reed
  • George Bushaway

We developed the tone of voice and messaging for National Theatre At Home: a new streaming service that brings unmissable theatre to anyone, anywhere. Working closely with the NT team, we built a set of key messages, and developed a variation on the NT's voice that was a little more down-to-earth, even a bit cheeky at times, to help burst the elitist bubble that tends to grow around “theatre”. National Theatre At Home launched in December 2020, and it’s amazing. Subscribe now! www.ntathome.com

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  • National Theatre logo

    National Theatre

    • Performing Arts
  • Reed Words logo

    Reed Words

    • Advertising

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