Samuel Pollen

Samuel Pollen

WriterManchester, United Kingdom
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3

Connections
Pip Jamieson
Mike Reed
John Grey
Samuel Pollen

Samuel Pollen

WriterManchester, United Kingdom
Projects credited in
  • The first ever Heinz tone of voice
    The first ever Heinz tone of voiceWe all know Heinz. They have some of the strongest brands on Earth. But the Heinz brand itself – the masterbrand – had no clearly defined voice. So KraftHeinz called us up, and asked us to help them define one. We’re now writing a lot of content for the Heinz UK website, and have been working closely with Creative Translation to create culturally relevant adaptations of the voice for territories across Europe.
  • National Theatre at Home – tone of voice and messaging
    National Theatre at Home – tone of voice and messagingWe developed the tone of voice and messaging for National Theatre At Home: a new streaming service that brings unmissable theatre to anyone, anywhere. Working closely with the NT team, we built a set of key messages, and developed a variation on the NT's voice that was a little more down-to-earth, even a bit cheeky at times, to help burst the elitist bubble that tends to grow around “theatre”. National Theatre At Home launched in December 2020, and it’s amazing. Subscribe now! www.ntathome.c