The first ever Heinz tone of voice

  • Mike Reed
  • María Pérez de Ayala Satrústegui
  • Samuel Pollen

We all know Heinz. They have some of the strongest brands on Earth. But the Heinz brand itself – the masterbrand – had no clearly defined voice. So KraftHeinz called us up, and asked us to help them define one. We’re now writing a lot of content for the Heinz UK website, and have been working closely with Creative Translation to create culturally relevant adaptations of the voice for territories across Europe.

The first ever Heinz tone of voice by Mike Reed
The first ever Heinz tone of voice by Mike Reed
The first ever Heinz tone of voice by Mike Reed
The first ever Heinz tone of voice by Mike Reed
The first ever Heinz tone of voice by Mike Reed
Mike Reed
Founder & Executive Creative Director, Reed Words
María Pérez de Ayala Satrústegui
Marketer
Samuel Pollen
Writer