The first ever Heinz tone of voice

  • Mike Reed
  • María Pérez de Ayala Satrústegui
  • Samuel Pollen

We all know Heinz. They have some of the strongest brands on Earth. But the Heinz brand itself – the masterbrand – had no clearly defined voice. So KraftHeinz called us up, and asked us to help them define one. We’re now writing a lot of content for the Heinz UK website, and have been working closely with Creative Translation to create culturally relevant adaptations of the voice for territories across Europe.