About me
I am a business-oriented marketer and data analyst with a passion for understanding and connecting products with people. I believe programming and data analytics is the future (even the present!) to understand consumer's behaviour and feedback of products. With 5+ years of experience in fast-paced organizations, I am always keen on learning and facing new challenges.
Projects
- Heinz Vegan SaucesHere at Heinz, we have long believed in the power of plants, and many of the Heinz varieties you know and love are already vegan. As more and more of the country is tucking into flexitarian, vegetarian, plant-based and vegan meals, and as we kick off Veganuary 2021, we wanted to make sure you can still enjoy the same great taste of Heinz you know and love, in new plant-based recipes. Which is why we are today launching our six new vegan varieties, as we continue our mission to make plant-base
- HP Under ConstructionHP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly hone
Projects credited in
- The first ever Heinz tone of voiceWe all know Heinz. They have some of the strongest brands on Earth. But the Heinz brand itself – the masterbrand – had no clearly defined voice. So KraftHeinz called us up, and asked us to help them define one. We’re now writing a lot of content for the Heinz UK website, and have been working closely with Creative Translation to create culturally relevant adaptations of the voice for territories across Europe.
- Social copywriting for Bull's-Eye BBQ Sauce (Heinz)I write the social copy and create memes for Bull's-Eye's Instagram channel, helping to grow our followers by 200%. The brand defines themselves as being pretty masculine and as a female (Monday-Friday) vegan, it was fun getting into a completely different headspace of a steak guzzling dude (yes I can crush a can of beer on my head).
Work history
Skills
- Project Management
- Brand Strategy
- Marketing Campaigns
- Product Launch
- NPD
Awards
Wood Pencil for Packaging Design 2020 by D&AD for HP Sauce Scaffolding packagingD&AD
"HP is named after the Houses of Parliament, and its distinctive bottles have long carried illustrations of the Elizabeth Tower and Big Ben. With the 160th anniversary of the landmark approaching, HP wanted a celebration that would stand out on shelves. Since 2017, Big Ben and the Elizabeth Tower have been out of the public eye for major renovation work. It was an opportunity for a tongue-in-cheek packaging refresh. HP covered the Tower on its bottle in scaffolding, presenting an endearingly honest view of the landmark."
https://www.dandad.org/awards/professional/2020/233050/hp-under-construction/