National Trust - 125 years

To celebrate the 125th anniversary of the National Trust, we looked back to the organisation’s origins to chart the course for its next 125 years. In an essay for the common people of Britain, co-founder Octavia Hill wrote, ‘We all want quiet. We all want beauty. We all need space.’ This human need for nature is more vital today than it was a century ago. Our campaign, Everyone Needs Nature, brings to light Octavia’s original mission. Through TV and OOH, the National Trust unearths wisdom from nature. While the world shouts and stimulates, we encourage people to find calm.

There is a lot of pressure isn’t there? ...our lives are so busy, our lives are so hectic, all we need is quiet. We need things to be still so that we can really focus on the things that matter. That was in the 19th Century, imagine what (Octavia Hill) would think now! —The Duchess of Cambridge, Kate Middleton
Advertising Agency: W+K London, UK
Creatives: Derek Lui, Harry Ingrams
ECD / CD: Tony Davidson, Iain Tait, Flo Heiss
Directed: Anthony Dickenson
Animation: Jess Gorick at Time Based Arts
Sound: Joe Wilkinson at String and Tins

Project Tags


  • Wieden+Kennedy logo


    • Advertising
  • T

    Time Based Arts

    • National Trust logo

      National Trust

      • Charity
    • S

      Strings and Tins

      • A

        All Mighty Pictures