Emily Parker

Emily Parker

Marketing ConsultantLondon, United Kingdom
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Emily Parker

Emily Parker

Marketing ConsultantLondon, United Kingdom
About me
Senior marketing professional experienced in brand strategy, integrated marketing campaigns, content planning and social media. At my best being a planner-producer: I shape and communicate the big picture and make it a reality through focus, effective planning and inspiring people to work together towards a common goal. I work part-time for a national charity helping to create impact at scale for families and parents. I balance that with freelance work for local heritage and experiential tourism projects.
Projects
  • Rebel Women: writing the Paston women back into history
    Rebel Women: writing the Paston women back into historyThe National Heritage Lottery funded Paston Footprint project, a partnership between the UEA and the Paston Heritage Society, aims to empower people to experience and connect with the Paston story and legacy. The Pastons were one of Norfolk’s most prominent families in the Late Middle Ages and Early Modern and had a remarkable rags to riches story. They demonstrated an extraordinary resilience to the turbulent times they lived in, especially the women whose courage and fortitude played a key rol
Projects credited in
  • National Trust - 125 years
    National Trust - 125 yearsTo celebrate the 125th anniversary of the National Trust, we looked back to the organisation’s origins to chart the course for its next 125 years. In an essay for the common people of Britain, co-founder Octavia Hill wrote, ‘We all want quiet. We all want beauty. We all need space.’ This human need for nature is more vital today than it was a century ago. Our campaign, Everyone Needs Nature, brings to light Octavia’s original mission. Through TV and OOH, the National Trust unearths wisdom from
  • NSPCC
    NSPCCRaising a racket. — The NSPCC brand looks at the world from a child's point of view — so how would a child describe a fundraising activity? As loudly as possible! Encouraging people to raise money by organising their own events, the campaign identity uses illustrated onomatopoeia to bring fundraising sounds to life. The identity brought fun and energy to fundraising packs, merchandise, social media content and just about everything else in-between. https://www.nspcc.org.uk/what-you-can-do/do-yo
  • NSPCC - $#*! KIDS SAY
    NSPCC - $#*! KIDS SAYThe campaign was simple: “It could be nothing, but it could be something. Don’t Wait Until You’re Certain to call the helpline.” We created a powerful online film leveraging the popular “shit people say” internet meme that was everywhere at the time. The film features kids saying the weird and wonderful stuff we love them for. However, these innocuous sayings soon blur into more sinister utterings: the kinds of things that might be masking abuse. The film was supported by a partnership with the online community Netmums and a social media campaign asking people to donate their Facebook status updates to spread the message. It was the NSPCC's first digital only online campaign, and one of their most successful, with calls to the them increased by 16% in the first week of the campaign and the proportion of people waiting for more than one month decreased from 56% to 39%. The campaign was been awarded: A Silver Arrow at the National TV Advertising Awards. A Crystal at the Advertising Producers Association. “Pick of the Week” in Campaign. "Pick of the Week" in Creative Review in the UK. "Pick of the Week" in AdWeek in the US.
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Work history
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    Senior Marketing Communications ManagerThe National Trust
    London, United KingdomPart Time
    NSPCC logo
    NSPCC logo
    Brand Marketing ManagerNSPCC
     - London, United KingdomFull Time
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Skills
  • Brand Strategy
  • Market Research
  • Marketing Strategy
  • Integrated Campaign
  • Digital Marketing
  • Content Strategy
  • Content Planning
  • Social Media Marketing
  • Team Leadership
  • Stakeholder Management
Education
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    BA(Hons) English LiteratureDurham University
     - Durham, United Kingdom
Awards
    The IPA (The Institute of Practitioners in Advertising) logo
    The IPA (The Institute of Practitioners in Advertising) logo
    Effectiveness award (charity and non- profit category)The IPA (The Institute of Practitioners in Advertising)
    The Underwear Rule campaign
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    Best Use of Social MediaNew Media Age Magazine
    The Idea Agency