About me
Senior marketing professional experienced in brand strategy, integrated marketing campaigns and content planning. At my best being a planner-producer: I shape and communicate the big picture and make it a reality through focus, effective planning and inspiring people to work together towards a common goal.
Projects
- Rebel Women: writing the Paston women back into historyThe National Heritage Lottery funded Paston Footprint project, a partnership between the UEA and the Paston Heritage Society, aims to empower people to experience and connect with the Paston story and legacy. The Pastons were one of Norfolk’s most prominent families in the Late Middle Ages and had a remarkable rags to riches story. They demonstrated an extraordinary resilience to the turbulent times they lived in, especially the women whose courage and fortitude played a key role in their succ
Projects credited in
- National Trust - 125 yearsTo celebrate the 125th anniversary of the National Trust, we looked back to the organisation’s origins to chart the course for its next 125 years. In an essay for the common people of Britain, co-founder Octavia Hill wrote, ‘We all want quiet. We all want beauty. We all need space.’ This human need for nature is more vital today than it was a century ago. Our campaign, Everyone Needs Nature, brings to light Octavia’s original mission. Through TV and OOH, the National Trust unearths wisdom from
- NSPCCRaising a racket. — The NSPCC brand looks at the world from a child's point of view — so how would a child describe a fundraising activity? As loudly as possible! Encouraging people to raise money by organising their own events, the campaign identity uses illustrated onomatopoeia to bring fundraising sounds to life. The identity brought fun and energy to fundraising packs, merchandise, social media content and just about everything else in-between. https://www.nspcc.org.uk/what-you-can-do/do-yo
- NSPCC - $#*! KIDS SAYThe campaign was simple: “It could be nothing, but it could be something. Don’t Wait Until You’re Certain to call the helpline.” We created a powerful online film leveraging the popular “shit people say” internet meme that was everywhere at the time. The film features kids saying the weird and wonderful stuff we love them for. However, these innocuous sayings soon blur into more sinister utterings: the kinds of things that might be masking abuse. The film was supported by a partnership with the
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Work history
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Brand StrategistGirlguiding
London, United KingdomFull Time
Leading a major brand refresh programme covering brand strategy, refreshed visual and verbal identity, brand planning and campaigns and roll-out of new identity across all key touchpoints including uniform, digital platforms and the programme of badges
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Brand and Campaigns ManagerFamily Action
London, United KingdomPart Time
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Skills
- Brand Strategy
- Market Research
- Marketing Strategy
- Integrated Campaign
- Digital Marketing
- Content Strategy
- Content Planning
- Social Media Marketing
- Team Leadership
- Stakeholder Management
Education
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Mini MBA Certificate in MarketingMarketing Week
London, United Kingdom
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miniMBA in Brand ManagementMarketing Week Mini MBA
- London, United Kingdom
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Awards
Effectiveness award (charity and non- profit category)The IPA (The Institute of Practitioners in Advertising)
The Underwear Rule campaignN
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Best Use of Social MediaNew Media Age Magazine
The Idea Agency