Raising a racket.

The NSPCC brand looks at the world from a child's point of view — so how would a child describe a fundraising activity? As loudly as possible!
Encouraging people to raise money by organising their own events, the campaign identity uses illustrated onomatopoeia to bring fundraising sounds to life.
The identity brought fun and energy to fundraising packs, merchandise, social media content and just about everything else in-between.
Created in collaboration with the NSPCC creative team. Illustrations by Alice Bowsher.
Reproduced with permission from NSPCC.  Copyright 2018 AND TM National Society for the Prevention of Cruelty to Children.  All rights reserved.

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Independent Design Director
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