Spot the difference.
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A simple, flexible identity derived from BBC Children in Need's most recogniseable asset — Pudsey Bear.
Bright colours, uplifting imagery, a bespoke typeface and the humble spot formed the basis of a brand that could be adapted to suit a range of audiences and initiatives.
From fun and friendly fundraising campaigns to high-end auctions, the identity could flex to fit any purpose without losing its personality.
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Created at Fivefootsix. Photography by Nick David / Nicholas Kay / Dan Kennedy. Type design by Jos Buevinga @ Exljbris.
Companies
BBC Children In Need
- Television
