BBC Children in Need

  • Adam Ding
  • Zahra Baz
  • Emma Ritson

Spot the difference.

A simple, flexible identity derived from BBC Children in Need's most recogniseable asset — Pudsey Bear.
Bright colours, uplifting imagery, a bespoke typeface and the humble spot formed the basis of a brand that could be adapted to suit a range of audiences and initiatives.
From fun and friendly fundraising campaigns to high-end auctions, the identity could flex to fit any purpose without losing its personality.
Created at Fivefootsix. Photography by Nick David / Nicholas Kay / Dan Kennedy. Type design by Jos Buevinga @ Exljbris.