BBC Children in Need

  • Adam Ding
  • Zahra Baz
  • Emma Ritson

Spot the difference.

A simple, flexible identity derived from BBC Children in Need's most recogniseable asset — Pudsey Bear.
Bright colours, uplifting imagery, a bespoke typeface and the humble spot formed the basis of a brand that could be adapted to suit a range of audiences and initiatives.
From fun and friendly fundraising campaigns to high-end auctions, the identity could flex to fit any purpose without losing its personality.
Created at Fivefootsix. Photography by Nick David / Nicholas Kay / Dan Kennedy. Type design by Jos Buevinga @ Exljbris.
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
BBC Children in Need by Adam Ding
Adam Ding
Independent Design Director
Zahra Baz
Emma Ritson
Production Assistant