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Nationwide - Tough Love

Brief: Shift people's perceptions from concern to optimism about the potential of big data and open banking.
Insight: Loss aversion suggests that we prefer to avoid loss than acquire equivalent gains.
Solution: A service that allows customers to combine their bank account with big data to help achieve their goals.
2017 D&AD New Blood - Yellow Pencil

Project Team

Arif Abdillah

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  • Junior Creative and Audio Visual Design
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Roan Laenen

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  • Junior Art Director
  • 180 Amsterdam

Project Tags

  • D&AD
  • Nationwide
  • Service Design
  • Digital Campaign
  • yellow pencil
  • big data

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