About me

After working for two years as Junior Associate Lawyer and finishing my Master in Law and Human Rights, I thought I would rather play with ideas and make stories. Sue me! Good questions can turn me into an overcharged Duracell Bunny trying to find answers.

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Projects

• 4

  Kaliber - Halal BeerProblem: 0% alcohol-free beer has a limited target group of customers, such as health-conscious people, pregnant women, designated drivers or workers who would like beer to accompany their lunch, but don’t want to return to work inebriated. How to increase sales within this limited market? Insight: Why not extend this market to 1.6 billion untapped market for 0 % alcohol beer. The Muslim population, which is completely overlooked. Solution: Communicate and reassure the Muslims that Kaliber not o
• Google ReliefDuring the D&AD New Blood Academy we had the privilege to visit Google Creative Lab. We were tasked with an assignment; how can AI help solve a problem within the field of Urban Planning? Our team chose to tackle the increasing problem of climate migrants, using Google's Cloud Vision API.
• SHOOT! - Trailer for Movie That Matters film festival"Shoot!" is a trailer for Movie That Matters film festival. Movie That Matters is a film festival showing both fiction films and documentary films with human rights theme. "Shoot!" mix the the element of documentary and fiction portraying the kind of films it shows.
• "School" - a Google map animationA google map animation about a relationship between an immigrant and his new home.
• M SS NG Stories - AudibleWhy do we care about Gandalf the Grey or Arya Stark when they went missing and not so much about hundreds of missing person posted every day in Dutch Police website? How to make people care about missing people as much as they care about character in story? By transforming data into story.
• Nationwide - Honest MoneyBrief: Shift people's perceptions from concern to optimism about the potential of big data and open banking. Insight: Not many people realise the money in their bank account is used for questionable investments. Solution: A service that makes customers aware of how banks invest their money. 2017 Future Lions - Shortlist

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Projects credited in

• Nationwide - Tough LoveBrief: Shift people's perceptions from concern to optimism about the potential of big data and open banking. Insight: Loss aversion suggests that we prefer to avoid loss than acquire equivalent gains. Solution: A service that allows customers to combine their bank account with big data to help achieve their goals. 2017 D&AD New Blood - Yellow Pencil
• Nationwide - Honest MoneyBrief: Shift people's perceptions from concern to optimism about the potential of big data and open banking. Insight: Not many people realise the money in their bank account is used for questionable investments. Solution: A service that makes customers aware of how banks invest their money. 2017 Future Lions - Shortlist
• Google - ReliefDuring the D&AD New Blood Academy we had the privilege to visit Google Creative Lab. We were tasked with an assignment; how can AI help solve a problem within the field of Urban Planning? Our team chose to tackle the increasing problem of climate migrants, using Google's Cloud Vision API. I found it such an inspiring project that I chose to later develop the idea in more detail together with another teammate. Not only was it a immensely interesting and fun day, I also learned a lot about what inspires me. I felt such a strong connection with the people and work at Google Creative Lab that I now have one dream - to one day work there myself.

Work history

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Mentee for D&AD Academy pitchWunderman Thompson
Jul 2017 - Jul 2017London, United KingdomFreelance
Junior Associate Lawyer
Mar 2010 - Aug 2011IndonesiaFull Time
Working as a Junior Associate lawyer for 4 defendants in death penalty cases and wrote many legal documents ranging from human rights to commercial arbitration, I decided to make creative concept and stories instead.

Skills

• Creative Concept
• Service Design
• Virtual Reality
• Augmented Reality
• Advertising Campaign
• Scripwriting
• Art Direciton
• Brainstorming
• Audiovisual Design

Education

Bachelor of Arts and Design (BA)
Sep 2014Rotterdam, Netherlands
Hons: Creative: AdvertisingFalmouth University
Jan 2017 - Jul 2017Falmouth, United Kingdom
Erasmus Exchange Programe

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Awards

Yellow Pencil D&AD - Nationwide briefD&AD
Nationwide Brief - "Use data driven storytelling to engage Nationwide's Audience with the subject they might have previously ignored" Tough Love https://www.dandad.org/awards/new-blood/2017/nationwide/3062/tough-love/
Shortlisted - Future Lions 2017
Shift people's perception from concern to optimism about the potential of big data and open banking. http://pleaseenjoy.me/honest-money.html

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