Nationwide - Tough Love

Brief: Shift people's perceptions from concern to optimism about the potential of big data and open banking.
Insight: Loss aversion suggests that we prefer to avoid loss than acquire equivalent gains.
Solution: A service that allows customers to combine their bank account with big data to help achieve their goals.
2017 D&AD New Blood - Yellow Pencil

Team Credits

Roan Laenen

  • Message
  • Junior Digital Creative

Arif Abdillah

  • Message
  • Junior Creative and Audio Visual Design
  • Wunderman UK, Frans Winarta and Partners

Project Tags

  • D&AD
  • Nationwide
  • Yellow Pencil
  • New Blood Awards
  • Big Data
  • Open Banking

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