NBC UNIVERSAL | It's Movie Night

  • Hannah E. Davies
  • Lisa Berenson

To stimulate sales of NBCUniversal's titles on TVoD, we created a ridiculously fun remarketing campaign focused on reviving the movie watching rituals of the past. With a powerful combo of playful copy, iconic scenes and bold typography, we rolled the campaign out across features both new and old, from classics like Jaws, Jurassic Park and ET to blockbusters like Hobbs & Shaw, Downton Abbey and 1917.   As a huge movie fan, I'm still pinching myself over this one.

Creative Lead: Lisa Berenson
Creative & Copywriter: Hannah Davies
Strategy: Dom O’Hare
Design: Dan Viveiros, Dave Skogstad, Harvey Lorimer
Art Director: Lewis Beaton