NBC UNIVERSAL | It's Movie Night

NBCUniversal needed to boost sales of their titles on TVoD. But with streaming services providing 'value for money' and 'endless choice' , we needed to dig deep to convince people to part ways with their hard-earned cash. To do it, we revived the movie-watching rituals of the past and reminded people how to enjoy a good old fashioned film night again. No phones, no distractions, no nonsense. Through playful, to the point copy and bold, but simple visuals, we built a design system that could be used for any feature, from classics like Jaws, Jurassic Park and ET to blockbusters like Hobbs & Shaw, Downton Abbey and 1917.  

Creative Lead: Lisa Berenson
Creative & Copywriter: Hannah Davies
Strategy: Dom O’Hare
Design: Dan Viveiros, Dave Skogstad, Harvey Lorimer
Art Director: Lewis Beaton

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Creative + Copywriter
Creative Director, Copywriter & Content Strategist