NBC UNIVERSAL | It's Movie Night
NBCUniversal needed to boost sales of their titles on TVoD. But with streaming services providing 'value for money' and 'endless choice' , we needed to dig deep to convince people to part ways with their hard-earned cash.
To do it, we revived the movie-watching rituals of the past and reminded people how to enjoy a good old fashioned film night again. No phones, no distractions, no nonsense.
Through playful, to the point copy and bold, but simple visuals, we built a design system that could be used for any feature, from classics like Jaws, Jurassic Park and ET to blockbusters like Hobbs & Shaw, Downton Abbey and 1917.