One of the clever things about Nectar is that it offers you personalised rewards. It learns how you shop, what you like, then gives you rewards based on your individual taste.
So when tasked with creating their biggest ever brand campaign, we thought... who's more individual, eccentric, weird an wonderful than the british public?
The campaign was a celebration of the individuals of Britain - and what a diverse bunch we are. We created a TVC, social content, online and pre-roll films.
Read about the campaign here: