Nectar - A Nation of Individuals

Brand Campaign 2016
One of the clever things about Nectar is that it offers you personalised rewards. It learns how you shop, what you like, then gives you rewards based on your individual taste.
So when tasked with creating their biggest ever brand campaign, we thought... who's more individual, eccentric, weird an wonderful than the british public?
The campaign was a celebration of the individuals of Britain - and what a diverse bunch we are. We created a TVC, social content, online and pre-roll films.
Read about the campaign here:
https://www.telegraph.co.uk/business/2016/03/06/voice-of-bill-nighy-launches-nectars-digital-upgrade/
https://www.campaignlive.co.uk/article/nectar-celebrates-individual-quirks-biggest-ever-tv-campaign/1386360?src_site=brandrepublic
http://www.thedrum.com/news/2016/03/08/ad-day-nectar-putting-you-thank-you

For our pre-rolls we worked with Google to target ads specific to what people were searching. So if you were watching a film trailer, you'd get our lovely Jedi. Or if you're watching a cute kitten or puppy video, you'd get Brucey our (not so) mini pig.

Team Credits

Charlotte Hugh

  • Creative
  •  

Danny Pallett

Companies

  • Framestore

    Framestore

    • Animation & VFX
  • I

    Iris Worldwide

    • S

      Smuggler London Ltd

      Skills

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      Charlotte Hugh
      Creative
      Danny Pallett
      Creative Art Director