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Nespresso On Ice

Nespresso wanted to launch a limited edition Iced Coffee capsules for the summer '17. Intenso on Ice and Leggero on Ice are two new blends specifically crafted to provide a delicate and refreshing iced beverage at home. One sip of these drinks transports you to the Mediterranean sunshine… so we collaborated with other team in this integrated multi channel campaign based on that powerful insight.
Using the vintage travel posters as our reference, we helped develop an original modern campaign where we featured a series of Mediterranean summer destinations.

Credits

Paula Benvegnu

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  • freelance art director and designer
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Project Tags

  • summer campaign
  • limited edition
  • Art Direction
  • Graphic Design
  • packaging
  • in store merchandising
  • digital content
  • Digital campaign
  • Illustration

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