#NeverMoreSure

Sure has a long partnership with Premier League teams (Chelsea, Southampton and Birmingham) to be their official men care partner. The brief was to create a campaign about the pressure that football players go through. In 2016 took the specific high pressure moments and showed why the players are overly confident in reversing the situation. We see that the application of the product makes the difference. The campaign involved three films with Eden Hazard, Fraser Forster and Ross Barkley showing us that ‘In high pressure moments Sure won’t let you down’. In 2017 we wrote the next adaption of the campaign that is all about the pressure inside the can. ROLE: ART DIRECTOR AGENCY: VCCP KIN DIRECTOR: Giorgio Bruni, Mike Fisher CREATIVE DIRECTOR: Sophie Payne COPYWRITER: Tom Lee PRODUCTION: Maxine Denton, Zay Al-Saygh