New North

We’re big coffee drinkers here so we jumped at the chance to help a founder of a unique, new nitro cold brew. Our research took us into the existing coffee market and the emerging cold brew sector. From there we defined a proposition for the brand, aiming it at those that want more out of life. The name, New North, captures the nomadic lifestyle and freedom that nitro cold brew allows. The brand direction was rolled out across a range of supporting materials and channels, and a bold, adventurous art-direction captures the lifestyle for this brave new product.