Nike: Air Max Day 2017

A ManvsMachine project.
The Re-Revolution of Air.
Celebrating 30 years of Air Max innovation, ManvsMachine worked closely with Nike Brand Design to put together a global campaign for the most revolutionary collection since the ‘OG’ redefined the sneaker industry in ’87.
For this 360° roll-out, we drew inspiration from Air Max’s robust history. Taking reference from the stories, and the sneakers, that make up the iconic brand’s heritage, this year’s campaign was a bold, confident, and eclectic remix of everything Air Max.
Working as part of the in-house team at ManvsMachine, I was heavily involved in the project's art direction, while leading the graphic-design side of the campaign — Designing the AMD17 typeface, patterns & illustrations, etc.
Concept, Design, Direction: