Projects credited in
- Beats by Dre #BEREADYhttps://twitter.com/BeatsByDreFR/status/740198677298348033 https://twitter.com/AntoGriezmann/status/742342876315721728 https://twitter.com/BeatsByDreFR/status/747071613611347968 https://twitter.com/BeatsByDreFR/status/751121158855069696 https://twitter.com/BeatsByDreFR/status/751140742828097536 https://twitter.com/BeatsByDreFR/status/751758288778178560
- Beats by Dre, Beats Presents: The REDOAccount, strategy and creative lead across the Beats by Dre campaign Beats Presents: The REDO where Craig David and Jack Garratt were paired to create some special content as Craig covered Jack's song 'Breathe Life'. The content was launched to coincide with The BRIT Awards and a special alternative after party for the Awards was thrown with artists Craig David, Giggs, Kano, Big Narstie and more.
- Beats by Dr. Dre- The Game Starts HereAt the Rugby World Cup, we reinforced Beats’ dominance of the pre-game. We kicked off with three online films that chronicled the authentic journey of legendary rugby captains. Stirring up new patriotism and old rivalries, as well as paying homage to each nation's style of rugby. The integrated campaign lasted the length of the tournament and featured the perfect pregame cooking show, exclusive music, and an original haka. With basketball, football and tennis covered by Beats, we set our sights on rugby, with the aim that the spotlight on the sport’s World Cup propels our #TheGameStartsHere campaign to inspire casual fans to try the product. We wanted to create something that reflected that it’s not just about the player or the team; it’s about national pride. The result was that the Beats Rugby World Cup campaign was the most viewed sports campaign we’ve ever created for the brand, with over 76 million YouTube views. The campaign also had a significant impact on Beats headphone sales, with eCommerce traffic up across all featured countries during the RWC by 64% and actual eCom sales up 25%. The campaign also gained Beats 454,000 new fans on social media (FB, YouTube, Instagram and Twitter).1
- Beats By Dre*Client: Beats By Dre* *Role: Copywriter* *Agency: Cornerstone* Speaker + headphone company Beats By Dre enlisted Cornerstone to bring to life a guerrilla marketing campaign around the 2016 BRIT Awards where singer/rapper Craig David created cover versions of tracks by some of the nominees. I came up the the strapline 'Born To Redo It', a play on the name of his debut album, 'Born To Do It'. The line appeared on the cover of Metro newspaper across the UK, seen by 3.2 million people.
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