Beats1Run was the world’s first global running event connected by music. To get Beats into gym bags around the world, R/GA London had to prove that Beats was not just for elite athletes, but for anyone who leads an active lifestyle. Streamed live to simultaneous runs in Los Angeles, New York, London and Paris and to runners in 100 countries tuned into Beats1Radio, the Beats1Run turned a 5km fun run into a moving concert. The world’s best DJs curated exclusive playlists so runners could move to the same beat, encouraging runners with live shout outs and the reward of an epic party after the finish line. Beats1Run was the first radio show to fuel a global running event, instantly moving Beats into active lifestyle culture.
For full video, see: https://www.rga.com/work/case-studies/beats1run