Beats By Dre

*Client: Beats By Dre*

*Role: Copywriter*

*Agency: Cornerstone*

Speaker + headphone company Beats By Dre enlisted Cornerstone to bring to life a guerrilla marketing campaign around the 2016 BRIT Awards where singer/rapper Craig David created cover versions of tracks by some of the nominees.

I came up the the strapline 'Born To Redo It', a play on the name of his debut album, 'Born To Do It'. The line appeared on the cover of Metro newspaper across the UK, seen by 3.2 million people.

Team Credits

Ben Gomori

  • Copywriter / Strategist

Claire Badhams

  • Executive Producer


Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Like what you see? Be the first to leave a comment for Ben!

Add comment
Ben Gomori
Copywriter / Strategist
Executive Producer