Beats By Dre

  • Ben Gomori
  • Claire Badhams
*Client: Beats By Dre*

*Role: Copywriter*

*Agency: Cornerstone*

Speaker + headphone company Beats By Dre enlisted Cornerstone to bring to life a guerrilla marketing campaign around the 2016 BRIT Awards where singer/rapper Craig David created cover versions of tracks by some of the nominees.

I came up the the strapline 'Born To Redo It', a play on the name of his debut album, 'Born To Do It'. The line appeared on the cover of Metro newspaper across the UK, seen by 3.2 million people.