Client: Universal (Polydor / Mercury)

Role: Copywriter / Digital Strategy

Agency: Influence Digital (United Agency)

I worked as a copywriter across the entire Mercury Records roster, writing website and newsletter copy for the likes of Rihanna, Justin Bieber, Chase & Status, The Killers and many others.

United also managed the social presences of Modestep and OneRepublic for Polydor, for whom I wrote posts and devised social campaigns. We helped Modestep create a Facebook and Twitter 'takeover virus' to promote their debut album 'Evolution Theory' which gave the impression their computer had been taken over by Modestep and sent posts to their social networks on their behalf. Thousands of tweets and Facebook posts were sent linking back to the campaign and the album pre-order link.