HOUSE OF MANILA
Nike Rise saw lots of success in China the previous year so we were tasked with bringing it to the Philippines for the first time.
The needs and degrees of talent around the game are different here so the campaign lived on its own.
We were briefed with creating a House of Rise in Manilla that offered an experience, made a memorable impact and worked within strict perimeters. Materials, sturdy structures and power plugs and being on the other side of the world to name a few.
The rest of the campaign included amazing episodes following the kids and their progress into the finals. Watch them here.
Role: Experience Concept and Art Direction
Senior Art Director and Designer: Jamie Thompson
Creative Director: Duan Evans
Agency: AKQA London