I'm a Creative Director, Copywriter and Product Producer partnering with startup founders to turn their concepts from vision to reality.
When a founder lands on that undeniably genius idea, the only thing left to do is bring it to life. But depending on who or what you know, that’s easier said than done. This is where I come in.
Projects
- NIKE BASKETBALL - RISE PHILIPPINESHOUSE OF MANILA Nike Rise saw lots of success in China the previous year so we were tasked with bringing it to the Philippines for the first time. The needs and degrees of talent around the game are different here so the campaign lived on its own. We were briefed with creating a House of Rise in Manilla that offered an experience, made a memorable impact and worked within strict perimeters. Materials, sturdy structures and power plugs and being on the other side of the world to name a few. The
- NIKE BASKETBALL - RISE CHINA 2.0LED COURT WITH TRAINING APP 2016 Cannes Lions Bronze Winner for Digital Craft We wanted to totally revolutionize the way the game could be taught. We created the world's most advanced basketball coaching tool. A training ecosystem, capable of helping players of any level improve their game. The coaching app is the heart of the system. A simple, intuitive, incredibly powerful tool that changes the way coaches coach. Connected to and controlling the LED court and Blacktrax tracking system. The app
- EUROSTAR FILMSFollowing the success of the Spring/Summer 2016 campaign, we created extended live action films with our amazing artists that give personal and local perspectives of their city, and how it inspires them and their art every day. We started with Bruges, with Pieter Van Eenoge. Coming soon: Paris and London Role: Copy, Concept and Editing Agency: AKQA Paris Creative Partner: Joshua Ogden Creative Director: Peter Lund DOP: Claudiu Voicu
Projects credited in
- NIKE RISE CHINAChina is a nation of passionate young ballers. However, no one encourages these amateur players and they have very little access to quality training and facilities. Consequently, these kids lack the self-belief and confidence to progress in the sport they love. We set out to change this by taking 30 regular players from diverse backgrounds on an incredible journey to show the whole nation that the ability to RISE is in all of us. We trained them intensely for 6 weeks, using elite coaches from
- Campaign & Creative Equals' 30 Female Creative Trailblazers 17'Creative Equals aims to get adland to take proactive steps towards gender diversity within creative departments – and, most importantly, at leadership level. True to their motto, 'enough talk, time for the 'do', Creative Equals gathered nominations for rising female professionsals from an array of creative backgrounds. The winners were featured in Campaign and their work was displayed at the inspirational #CEFutureLeaders event that took place on March 30th. This concept gained amazing moment29
Work history
H
H
Creative DirectorHello Astro
Amsterdam, NetherlandsFull Time
We work with brands, new and old, helping them shape their identity and brand narrative. We take their
story and apply it across all mediums, connecting them and their products to their audience.
T
T
Creative LeadThe Brandtech Group
London, United KingdomFreelance
Brand tech and Creative Consultancy. We design creative strategies, communication, platforms, innovative products and services for heritage brands needing a refresh, or looking to add purpose and value to the heart of what they do.
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Skills
- Advertising
- Visual Arts
- Art Direction
- Digital Content
- Multi-platform Content
- Copywriting
- Creative
- Event Design
- Problem Solving
- Styling
- Web Content
- Creative Direction
- Communications
- Brand Creative Strategy
- Brand Consultancy